10 Product Photography To Renew The Way Of your Business Style-commerce Success
Product photography is one of the most direct and leading influences when it comes to choices today. If you sell anything online, whether through your store, Amazon, or any other social media channel, a strong collection of product images is what sets you apart.
However, the issue most people face is their lack of knowledge about the various types of product photography and which one best fits a specific purpose, target audience, or overall goal. Studies show that posts featuring product photos garner 94% more views.
Continue with us as we break down the types of product photography, their specific uses, and the type of gear a camera needs to nail it.
Studio Product Photography
When it comes to clean, high-resolution pictures with a sharp focus on the details of your product and an examination of its novel textures, hues, or features, nothing beats studio product photography for directness.
Typically, studio photographers aim for the most minimal background possible, often opting for a white or neutral backdrop to direct all attention towards the product. By doing this, they are able to view the live product right in front of their very eyes with potential buyers.
Ideal for:
eCommerce websites
Catalogs
Social media ads
Equipment Needed:
Lighting: The softbox lighting is a must-have for studio photography. Eliminating any gaps and sharp shadows for a professional finish is the priority in photo quality.
Backdrop: The most used backdrops are neutral-colored backdrops. This is because light focuses best on them. While white or black may be the perfect color if you are going for a more polished look in any product photography background, this is not always required. You can also use other backdrops that work well to achieve creative shots of your products, rather than relying solely on plain and clear colors.
Lifestyle Product Photography
Product studio images only show the item, but lifestyle product photography includes those settings that portray where and how one could use it.
It is a product demonstration niche that shows the goods in action—helping buyers visualize how they will fit into their own lives. This works great with fashion apparel, home decor rooms, and accessories.
Ideal for:
Social media
Blog posts
Banner ads
Equipment Needed:
Lighting: For lifestyle shoots, you really want to shoot as much natural light as possible. You want the light to appear effortless, natural, and unlabored or overwrought in any way, which is completely different from studio photography.
Backdrop: The environment in which lifestyle product photography takes place determines the backdrop. Outdoor shoots typically utilize the environment as a backdrop, while indoor shoots often feature individuals utilizing their own home settings such as tables, shelves, and countertops.
Product Videography & 360 Views
Customers typically get to see products by way of 360-degree product photography. Often, web users can rotate the product in all directions by piecing together several different photos that show the object from various angles.
Ideal for:
eCommerce platforms
Luxury goods
Technology products
Equipment Needed:
Lighting: OC camera view-matching ensures uniform lighting that reads the same in any orientation. Avoid harsh shadows with soft lighting.
Backdrop: As the product is going to rotate, keep your backdrop the same in all shoots. We will mostly continue these types of images on a white/black background, which is clean and free of distractions.
Macro Product Photography
Macro Photography: This type of photography focuses on details, especially the small ones in your product. It basically comes in handy with products like jewelry, electronics, or anything that requires their texture or workmanship to be a point of interest. Pay attention to the subtle details often overlooked in everyday images.
Ideal for:
Jewelry
Watches
Craft items
Equipment Needed:
Lighting: You need to have a ring or soft light so that the exposure is not high. No matter how tiny, that shadow is noticeable when you zoom in.
Photo Background: Macro photography uses a neutral color. Types of products
White is the obvious choice, as it highlights the details of your products.
Ghost Mannequin Photography
Ghost Mannequin Photography is a popular technique in fashion photography that creates an illusion of clothes on a model without revealing the mannequin. Photograph the product with a model or dummy, then cut out the figure to focus on the nails.
Ideal for:
Apparel
Accessories
eCommerce stores
Equipment Needed:
Lighting: Like in the picture above, soft lights are taken to make the texture and folds of clothes come out well without going into sharp shadows.
Background: Typically, white or light colored backgrounds work well for ghost mannequin shoots, allowing for clear visibility of the apparel.
Flat Lay Photography
Flat-lay photography is all about laying the products on a surface and capturing from above. Flat-lay photography is perfect for showcasing multiple items in a single frame or creating visually appealing compositions with related products. Beauty, fashion, and technology are popular subjects for flat lay photography.
Ideal for:
Social media content
Website banners
Lifestyle blogs
Equipment Needed:
Lighting: If you want a more casual vibe, you should prefer natural light. If you want to harness characteristics of the product, then softbox lighting can be beneficial.
Background: There are numerous options for flat-lay backgrounds; some individuals prefer to use wooden tables, marble surfaces, or even colored paper, depending on their personal style. Based on varying types of backdrops for product photography, you should have an idea of the perspective and theme you wish to communicate.
Images of products MODEL SHOTS
This encompasses wearables or usable goods such as clothing, accessories, and fitness equipment—nothing appears more wearable than when draped over a human being. This is because customers gain a sense of how the product fits or functions, which makes it easier for them to envision themselves owning the merchandise.
Ideal for:
Fashion retailers
Fitness brands
Skincare and beauty products
Equipment Needed:
Lighting: Generally, natural light is optimal, but if you’re indoors, artificial lights like softboxes and reflectors can enhance the quality of the light.
Background: The background should complement the product photography and the model we are shooting. Outdoor locations or indoor minimalist settings: You can practice fashion shots in a variety of atmospheres.
Creative Product Photography
Creative product photography stands out from the competition due to its innovative use of high-quality images, unconventional angles, nearby props (which effectively shorten or extend shadows), and aesthetically pleasing lighting conditions and backdrops. Advertisements and branding campaigns aim to capture people’s attention with a single line that embodies the essence of your brand, thereby complementing your business.
Ideal for:
Ad campaigns
Branding materials
Social media promotions
Equipment Needed:
Lighting: Make it as colorful or minimalistic as you want with natural and/or artificial lighting. Creative shoots such as this one are not shy about colored gels, spotlights, and dramatic shadows.
Background: You can choose anything from neon colors to textured materials for the backdrop. Those are the types of product photography backdrops that work really well with clean and creative shoots, so when you want something new, just let your imagination guide you. Try experimenting with different colors, textures, and forms to create a spine that is visually appealing.
Product photography Against a simple white background
Catalog photography, also known as white background product photography, is a shooting style that eliminates all distractions, focusing on the article itself. A visibly clean and professional look is essential for eCommerce websites, even more so on Amazon or similar marketplaces where you need to be consistent in appearance.
Ideal for:
eCommerce platforms
Product listings
Online advertisements
Equipment Needed:
Lighting: You have to use the consistent soft light so you can get a sharp and bright product in-shot. Avoid strong lighting, as this can cast unseemly shadows of your product.
Background: This type of setting calls for a white (or very light color) backdrop. Do not use the reflective surface, or you will get distracting glare in your shot.
Group Product Photography
Group product photography refers to the practice of photographing multiple products together within a single frame. This type of photography is ideal for businesses that sell bundled, kit products or accessories and are looking to promote them. Group shots not only show the products in context but also display how they work together—great for upselling.
Ideal for:
Bundles
Gift sets
Subscription boxes
Equipment Needed:
Lighting: Ensure uniform lighting throughout the image to ensure every product in the group shot is visible. We will achieve this by using soft boxes or diffusers.
Background: Use an unobtrusive background to accentuate the products. For group shots, white or light-colored backgrounds should be more than adequate because the focal point of each product is still the collection itself.
Product Photography Shots Types
You can choose composition and style for your product once you know what shots to take from the pool of different types of product photography. Common shots include:
Close-Ups: Focus on the finer aspects (texture, material).
Wide shots: This category gives the full picture of those products.
Lifestyle Shots: Show the product in action.
In use: Seeing how a product works particularly well with fitness equipment or other technology-focused gadgets.
Product Photography Lighting Varieties
Product photography and lighting are essentially synonymous. Different lighting setups can add a unique touch to your product. There are several popular types of lighting for product photography:
Diffused light: Diffused light is an excellent tool for dispersing shadows and achieving a soft, non-uniform lighting effect.
Light type: Natural lighting is available, but it’s best to use it for lifestyle or outdoor shoots to create a more relaxed and natural atmosphere.
Natural Lighting: This can produce direct light while creating sharp shadows, ideal for more creative or artistic photography. Hard lighting
Reflective lighting: Reflective lighting is a process that enhances reflective or shiny products, such as jewelry and computer objects.
Check out this post for product photography lighting details.
Conclusion
Actually, product photography goes beyond simply taking pictures of objects. This art requires careful consideration of lighting, backgrounds, and shots.
Whether it’s for an eCommerce store shoot or a social media campaign, understanding the classification of product photography can help you determine the best style to effectively present your products.
